It's Time to Change the Game
What Is The Product Used For…
Marketing Tool that analyses consumers’ attitude towards different brands.
Includes large number of product categories & covers more than 80 FMCG & NON FMCG categories “Various Market Indicators”
It gives an In-Depth Analysis of various Consumer Segments by combining different market indicators.
More than 100 Lifestyle
& Attitude statements
What Is BRANDPULS?
♦ What Is BrandPuls As A Tool ?
♦ How Do we Collect The Data ?
♦Where Is The Study Conducted ?
360 Consumer Research
I'm a paragraph. Click here to add your own text and edit me. It's easy.I'm a paragraph. Click here to add your own text and edit me. It's easy.I'm a paragraph. Click here to add your own text and edit me. It's easy.I'm a paragraph. Click here to add your own text and edit me. It's easy.I'm a paragraph. Click here to add your own text and edit me. It's easy.I'm a paragraph. Click here to add your own text and edit me. It's easy.I'm a paragraph. Click here to add your own text and edit me. It's easy.I'm a paragraph. Click here to add your own text and edit me. It's easy.I'm a paragraph. Click here to add your own text and edit me. It's easy.
FUNCTIONALITY
Visit Random houses for recruitment
Calls to check if quistionnaire is filled
Data Entry & Processing
Give respondent the incentive
Collect the filled Quistionnaire
Training Respondent
How We Do It …
Funnel Analysis
We are a Self-completion Survey that takes 1 week per Questionnaire.
Funnel Analysis or The Pyramid is the kind of analysis that allows you to measure the progress of your Brand conversion through the use of a conversion funnel. A conversion is the outcome of the Brand visit that turns the visitor into a Regular/Loyal consumers
Those Aware of brand
Those that have Experienced the brand At Least Once
Those that have Used the brand in the Last Month
Those that choose the brand as their Number One Choice
Those that are Loyal To a particular Brand
Those that will Consider the brand In The Future
Brand Loyalty
Has 5 Market segments:
Use the brand most often, grade it as best
Use the brand, don’t grade it as best and don’t care what they use
Use the category, not loyal to any brand
Use the category, loyal to another brand
Do Not use the category
Frequency of Usage
Category Usage Frequency Enables grouping the sample respondents according to usage habits Heavy, Medium, and Light users.
Heavy Users
Medium Users
Light Users
2 - 3 Times a Week
Once a Week
4 - 6 Times a Week
Once a day or more
2 - 3 Times a month
Once a Month
Less than once a month
The Grouping of the frequency can be changed based on the category & the clients privilege
"
"
Analyzing Target Groups
BrandPuls enables detailed analysis of any target group using any type of data (more than 200 characteristics):
-
Demographic
-
Socio-demographics
-
Psychographics
-
Brands
-
Lifestyle
-
Shopping Habit
-
Media habi
-
Attitude towards advertising
-
Media segmentation
• BRANDpuls data can be linked to Ipsos Connect syndicated audience measurement data. i.e (TLM,RDM,NRS and Online Audience Measurement)
• Enables to understand the media habits of consumers of any category given
• Different analyses can be generated such as; multimedia analyses across different targets and brand users.
• The linkage calculation is based on “Reach”. The media section in BRANDpuls is similar to the running syndicated (e.g. TLM, RDM & NRS) and related to the passive measurement studies (i.e. Online Audience Measurement)
• The linkage approach is considered since the syndicated studies are continuous and standard.
BrandPuls & Ipsos Conncet
Syndicated Data
